Product Marketing Manager - MedSurg (supporting Endoscopy specialty)

Posting Date 1 month ago(8/25/2021 7:00 AM)
Requisition ID
Job Location(s)
Winston-Salem NC United States
Position Type
Full Time
Cook Medical Inc.
Additional Locations


Strategic marketing works across the product lifecyle to drive company and product brand positioning and achieve business goals. The Product Marketing Manager develops marketing strategy for a global specialty, a region, or a global product grouping that is aligned to drive the specialty’s business goals and the company’s brand strategy.



• Collaborates with senior specialty leadership to link and align priorities, projects, and plans within the specialty
• Influences specialty business strategy and direction
• Aligns mid-term marketing strategy and annual marketing plans to drive business goals, brand strategy and brand perception improvement
• Develops global go-to-market strategy in close collaboration with product management, sales, and global functions
• Develop value proposition, claims, and messaging in alignment with brand guidelines
• Ensures successful execution of global and regional product launches
• Understands and uses customer personas and buyer journeys to develop marketing strategy and plans
• Review and approve campaign tactics and marketing materials, using a solid understanding of advertising and promotions compliance
• Engage with customers and SMEs to gain understanding of markets and customer needs and inform marketing strategy

• Establishes objectives for campaigns and channels, including customer meetings and events
• Provides measurable input to marketing and specialty processes, systems, and operational plans
• Able to work independently to understand root causes for a variety of unique and difficult issues
• Manages large, complex marketing initiatives of strategic importance involving cross-functional teams
• Foster and maintain a workplace culture respectful and supportive of individual differences
• Must work and interact effectively and professionally with and for others throughout various levels of the global organization
• Must maintain company values, policies and standards
• Must have effective oral and written communication skills


Qualifications / Requirements:

• Bachelor’s degree required in marketing or business
• 7-10 years of relevant experience in strategic marketing
• Experience in developing effective marketing strategies and plans that drive business goals
• Global and domestic travel will be required

• Analytical and problem-solving skills with an operations mindset
• Experience working with sales and marketing teams
• Experience in brand management and product marketing


Physical Requirements

• General office environmental conditions
• Sitting for extended periods of time
• Requires close visual acuity for working with computers
• Minimum of 20% travel required

• Must be able to perform the essential functions of the job, with or without reasonable accommodations




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