Product Marketing Manager - MedSurg (supporting Endoscopy specialty)

Posting Date 1 month ago(8/25/2021 7:00 AM)
Requisition ID
2021-9300
Job Location(s)
Winston-Salem NC United States
Travel
20-30%
Position Type
Full Time
Company
Cook Medical Inc.
Category
Marketing
Additional Locations
US-IN-Bloomington

Overview

Strategic marketing works across the product lifecyle to drive company and product brand positioning and achieve business goals. The Product Marketing Manager develops marketing strategy for a global specialty, a region, or a global product grouping that is aligned to drive the specialty’s business goals and the company’s brand strategy.

 

Responsibilities

• Collaborates with senior specialty leadership to link and align priorities, projects, and plans within the specialty
• Influences specialty business strategy and direction
• Aligns mid-term marketing strategy and annual marketing plans to drive business goals, brand strategy and brand perception improvement
• Develops global go-to-market strategy in close collaboration with product management, sales, and global functions
• Develop value proposition, claims, and messaging in alignment with brand guidelines
• Ensures successful execution of global and regional product launches
• Understands and uses customer personas and buyer journeys to develop marketing strategy and plans
• Review and approve campaign tactics and marketing materials, using a solid understanding of advertising and promotions compliance
• Engage with customers and SMEs to gain understanding of markets and customer needs and inform marketing strategy

• Establishes objectives for campaigns and channels, including customer meetings and events
• Provides measurable input to marketing and specialty processes, systems, and operational plans
• Able to work independently to understand root causes for a variety of unique and difficult issues
• Manages large, complex marketing initiatives of strategic importance involving cross-functional teams
• Foster and maintain a workplace culture respectful and supportive of individual differences
• Must work and interact effectively and professionally with and for others throughout various levels of the global organization
• Must maintain company values, policies and standards
• Must have effective oral and written communication skills

Qualifications

Qualifications / Requirements:

• Bachelor’s degree required in marketing or business
• 7-10 years of relevant experience in strategic marketing
• Experience in developing effective marketing strategies and plans that drive business goals
• Global and domestic travel will be required

• Analytical and problem-solving skills with an operations mindset
• Experience working with sales and marketing teams
• Experience in brand management and product marketing

 

Physical Requirements

• General office environmental conditions
• Sitting for extended periods of time
• Requires close visual acuity for working with computers
• Minimum of 20% travel required

• Must be able to perform the essential functions of the job, with or without reasonable accommodations

 

 

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