Product Marketing Manager - Aortic Intervention - Global Remote

Posting Date 3 weeks ago(11/9/2022 2:18 PM)
Requisition ID
Job Location(s)
Bloomington IN United States
Position Type
Full Time
Cook Medical LLC


Strategic marketing works across the product life-cycle to drive company and product brand positioning and achieve business goals. The Product Marketing Manager develops marketing plans for the Global Aortic Intervention speciality that are aligned to drive the specialty’s business goals and the company’s brand strategy.


*Open to various global remote locations for this opportunity*


• Works with specialty marketing leader to ensure priorities, projects, and plans are aligned within the specialty
• Aligns annual marketing plans to drive business goals, brand strategy and brand perception improvement
• Develops go-to-market strategy with oversight and in close collaboration with product management, sales, and global functions
• Develops value proposition, claims, and messaging in alignment with brand guidelines
• Responsible for executing product launches
• Understands and uses customer personas and buyer journeys to develop marketing strategy and plans
• Reviews and approves campaign tactics and marketing materials, using a solid understanding of advertising and promotions compliance
• Engages with customers and SMEs to gain understanding of markets and customer needs and inform marketing strategy

• Establish objectives for campaigns and channels, including customer meetings and events
• Provide measurable input to marketing processes, systems, and operational plans
• Able to work independently to understand root causes for a variety of unique and difficult issues
• Manages large, complex marketing initiatives of strategic importance involving cross-functional teams
• Foster and maintain a workplace culture respectful and supportive of individual differences
• Must work and interact effectively and professionally with and for others throughout various levels of the global organization
• Must maintain company values, policies and standards
• Must have effective oral and written communication skills


Additional and higher level responsibilities may be assigned if position is filled at a level 2 or Senior level.


• Bachelor’s degree required in marketing or business
• 5+ years of relevant experience in strategic marketing
• Experience in developing effective marketing strategies and plans that drive business goals
• Global and domestic travel will be required

• Analytical and problem-solving skills with an operations mindset
• Experience working with sales and marketing teams
• Experience in brand management and product marketing


Physical Requirements

• General office environmental conditions
• Sitting for extended periods of time
• Requires close visual acuity for working with computers

• Must be able to perform the essential functions of the job, with or without reasonable accommodations


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