Manager, Product Marketing Management - PAD/Venous

Posting Date 3 weeks ago(5/6/2022 1:53 PM)
Requisition ID
Job Location(s)
Bloomington IN United States
Position Type
Full Time
Cook Medical Inc.


Strategic marketing works across the product lifecycle to drive company and product brand positioning and achieve business goals. The Manager of Product Marketing Management leads a team of strategic marketers, ensuring that marketing strategy is aligned to drive the specialty’s business goals and the company’s brand strategy.


*Hiring Manager is open to location of global role, with a preference of EMEA or AMER*


For best consideration, please apply by May 31, 2022


• Serves on the Specialty leadership team, linking and aligning priorities, projects, and plans across the specialty
• Collaborates with specialty leadership team to establish business strategy and aligns marketing to drive business goals, brand strategy and brand perception improvement
• Oversees long-term and annual marketing plans for the specialty, ensuring alignment with product management and sales leadership
• Develops value proposition, claims, and messaging in alignment with brand guidelines
• Provides input to marketing process and standardized tools
• Understands the customer journey and looks forward towards future trends with markets and buyers
• Identifies opportunities to improve brand perception drivers

• Establishes objectives for campaigns and channels, including customer meetings and events
• Creates an environment of learning and development for team members
• Accountable for Specialty marketing budgets and marketing KPIs
• Understands global advertising promotions compliance
• Foster and maintain a workplace culture respectful and supportive of individual differences
• Must work and interact effectively and professionally with and for others throughout various levels of the global organization
• Must maintain company values, policies and standards
• Must have effective oral and written communication skills
• Excellent problem solving skills and ability to work in collaborative and independent work situations and environments with minimal supervision


Minimum Work Experience/Educational Requirements:


• Bachelor’s degree required in marketing or business
• 7-10 years of experience in strategic marketing
• 1-3 years of direct or indirect management experience
• Experience in developing effective marketing strategies and plans that drive business goals
• Global travel will be required

• Analytical and problem-solving skills with an operations mindset
• Experience working with sales and marketing teams
• Experience managing and coaching people
• Experience in brand management and product marketing


Physical Requirements/Work Environment:


• General office environmental conditions
• Sitting for extended periods of time
• Requires close visual acuity for working with computers
• Minimum of 25% travel required

• Must be able to perform the essential functions of the job, with or without reasonable accommodations




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