Product Marketing Manager - Urology

Posting Date 2 months ago(3/22/2022 3:00 PM)
Requisition ID
2022-10507
Job Location(s)
Bloomington IN United States
Travel
20-30%
Position Type
Full Time
Company
Cook Medical Inc.
Category
Marketing

Overview

Strategic marketing works across the product lifecyle to drive company and product brand positioning and achieve business goals. The Product Marketing Manager develops marketing plans for a global specialty, a region, or a global product grouping that are aligned to drive the specialty’s business goals and the company’s brand strategy.

 

Responsibilities

• Works with specialty marketing leader to ensure priorities, projects, and plans are aligned within the specialty
• Aligns annual marketing plans to drive business goals, brand strategy and brand perception improvement
• Develops go-to-market strategy with oversight and in close collaboration with product management, sales, and global functions
• Develops value proposition, claims, and messaging in alignment with brand guidelines
• Responsible for executing product launches
• Understands and uses customer personas and buyer journeys to develop marketing strategy and plans
• Reviews and approves campaign tactics and marketing materials, using a solid understanding of advertising and promotions compliance
• Engages with customers and SMEs to gain understanding of markets and customer needs and inform marketing strategy

• Establish objectives for campaigns and channels, including customer meetings and events
• Provide measurable input to marketing processes, systems, and operational plans
• Able to work independently to understand root causes for a variety of unique and difficult issues
• Manages large, complex marketing initiatives of strategic importance involving cross-functional teams
• Foster and maintain a workplace culture respectful and supportive of individual differences
• Must work and interact effectively and professionally with and for others throughout various levels of the global organization
• Must maintain company values, policies and standards
• Must have effective oral and written communication skills

 

Qualifications

• Bachelor’s degree required in marketing or business
• 5-7 years of relevant experience in strategic marketing
• Experience in developing effective marketing strategies and plans that drive business goals
• Global and domestic travel will be required

• Analytical and problem-solving skills with an operations mindset
• Experience working with sales and marketing teams
• Experience in brand management and product marketing

 

Physical Requirements

• Works under general office environmental conditions.

• This position is a remote position, but may be required to make periodic visits to the facility
• Requires eye-hand coordination and manual dexterity sufficient to operate a keyboard, photocopier, telephone, calculator and other office equipment.
• Occasional travel, domestic & international, may be required.

• Must be able to perform the essential functions of the job, with or without reasonable accommodations
• Requires normal range of hearing and eyesight to record, prepare and communicate appropriate reports.
• Requires prolonged sitting, some bending, stooping and stretching.

 

 

Options

Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
Share on your newsfeed